Loreen O'Connell 
loreen@studiozane.us
Add me to your LinkedIn network: Loreen O’Connell
I am a Art Director, Marketing Specialist and Production Manager with many years of experience. I excel at developing and maintaining brands. My brand design strengths include creativity, productivity and versatility. My approach is simple: clean, crisp, engaging, readable solutions for all marketing channels.

My work involves developing corporate identities and graphic platforms, packaging, style guides, WordPress websites, newsletters, charts/tables, infographics, social media posts, banner ads, photography, PowerPoint and video presentation, email marketing, ads, promotional swag, to name a few.

I exercise strong organizational and project management skills to get the job done and I thrive on mentoring designers. Skills include budget management, client development & service, quotes, R.F.P. submissions, scheduling, supervision of deadlines & workflow for team members, administration, printing services, vendor management, event management, billing, etc.

I have been an employee at large corporations, small design firms and I have worked for myself. I have worked for many years in award-winning design studios and have had the experience of being in-house at nationally and internationally recognized corporations where teamwork has been a priority. I also have a lot of experience working as an independent contractor, enabling me to take on a project and run it. 

Throughout my career, I’ve worked for major brands, many international, such as Delta Dental, Bose, MetLife, Hasbro, Safety First, Hagen, CCM The Hockey Company, Tweeter, Raytheon, and Gillette. My speed and efficiency are precious assets when faced with tight deadlines.  

I have a strong knowledge of commercial printing techniques and print production. Experience also consists of working with and directing outside vendors on various projects.


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