Loreen O'Connell - Art Director
Graphic Design
Location: Southern MA

loreen@studiozane.us
Email me if you'd like to speak by telephone or arrange a meeting.
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I am a designer and art director with many years of experience having worked on a wide variety of creative projects.
My work consists of developing such things as corporate identities and graphic platforms, style-guides, packaging, photo shoots, website interfaces, HTML & CSS, stationary, ads, promotional pieces, as well as the execution of large documents, such as catalogs and magazines and various other printed collateral pieces.

I have a lot of experience working as an independent designer. I have additionally and simultaneously worked for many years within award winning design studios and had the experience of being in-house at nationally and internationally recognized corporations where teamwork has been a priority.
Over the course of my career, I’ve worked for major brands such as Bose, Hasbro, Metlife, Safety First, Hagen, CCM The Hockey Company, Tweeter, Raytheon and Gillette. My speed and efficiency are precious assets when faced with tight deadlines. To get the job done I exercise strong organizational and project management skills. I have been described as a treasured mentor to younger designers.
My strengths include creativity and versatility, continuously applying new skills to the ever-changing environment, be it digital media, photography, HTML & CSS, ebooks, etc. My approach is simple: clean, crisp, readable design as a solution for all projects.
I have a strong knowledge of commercial printing techniques, prepping files for pre-press and print production.
Experience also consists of working with and directing outside vendors on various projects.
I’m in search of all opportunities that offer me creative development as well as managerial responsibilities.

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