Loreen O'Connell 
loreen@studiozane.us
Add me to your LinkedIn network: https://www.linkedin.com/in/loreenoconnell/

Marketing Director and Brand Leader with extensive experience spanning marketing strategy, content development, and production management, supported by a strong foundation in both marketing and design. Expert in building, stewarding, and scaling brands through disciplined strategy, clear messaging, and high-impact creative execution. Known for delivering concise, clean, and engaging solutions optimized for clarity, consistency, and performance across all marketing channels.

Leads the development of comprehensive brand ecosystems, including corporate identity systems, messaging frameworks, style guides, websites, email marketing, digital and print campaigns, infographics, data visualization, social media content, presentations, video, trade show experiences, and promotional programs. Brings a strategic, systems-based approach to ensuring brand cohesion across touchpoints.

Highly skilled in marketing operations and production management, with proven success overseeing budgets, timelines, workflows, vendor relationships, and agency partnerships. Trusted mentor to creative teams, with deep experience managing RFPs, estimates, scheduling, print production, billing, and end-to-end project delivery in fast-paced environments.

Professional background includes key roles within large enterprises, award-winning design studios, and in-house teams at nationally and internationally recognized organizations. Equally effective as an independent contractor and internal manager, with a demonstrated ability to take ownership of complex initiatives and drive them to completion with minimal oversight.

Career experience includes work for global and national brands such as Delta Dental, Bose, MetLife, Hasbro, Raytheon, Gillette, CCM Hockey, Hagen, and Safety 1st. Recognized for speed, efficiency, and reliability under tight deadlines, alongside deep expertise in commercial printing, production workflows, and external vendor and agency management.