Bose SoundTouch Portable
Product Packaging & Photography

This new product launch represents the 2013 initiative to develop and implement graphic standards for global packaging refresh. Graphic standards covered all graphic, typographical, photographic, legal details and potential box sizes simplifying the execution of all future products. Art direction of photo shoot was also executed along new global packaging standards, specifically, artistic and dramatic lighting for beauty shots. Photo shoot also included model casting for product demonstration shot. As packaging shots these photos must also accurately and realistically represent product details throughout.
Back to Top