Mobile Storage
Branding

Mobile Storage delivers mobile containers, which are then transported to a storage center. The newly founded company needed a fresh and lively brand image to connect with clients always in motion.

The bold condensed font and tight kerning suggest space optimization. Piled-up cubes visually convey the idea of storage, while the minimalist design evokes the system’s simplicity and efficiency. Finally, opposing arrows represent the containers moving in two directions (pick-up and delivery).

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